It is tricky to understand mobile marketing and creating a plan to use it wisely is also a sticky situation. With so many applications, platforms, and codes, it is difficult to determine which options are your best bet. Here are some steps you can take to ensure you create a great mobile marketing plan.
Instead of sharing short codes, buy them for your individual use. Although, it can be costly, it is linked to your company brand. Your short code will be recognizable and lead people to your business. That is not a lot to pay in order to avoid legal troubles. There is a chance that you may also be held liable if a code sharing company does something wrong.
A/B testing is a great tool you can use for mobile landing pages. Mobile pages need to be tested for usability, just as much as any other web page. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. You then can progress with your mobile campaign with the one that works best.
Be consistent when promoting your mobile strategy’s call to action. There are many venues to do this, such as social media website, your own business site, and in your store. You want your mobile marketing campaign to be as broad as possible, so that people have several opportunities to follow up on your promotions.
It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. Always keep the KISS principle in mind for your mobile marketing attempts.
Mobile marketing is a beneficial tactic to gain knowledge in, and the more you know about it, the better you will do in business ventures. This will make it easy for you to know which mobile marketing strategies suit your business needs. By implementing what you have learned from this article, you will give yourself a head start in mobile marketing.