Be sensitive to customers sleeping hours when sending out text notifications. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Make sure that any mobile apps your company releases deliver a service your customers want. If your app is not relevant, chances are that your customers will not use it.
If you make it a simple process to send a mobile marketing ad, customers will! Before you start your campaign, make sure that your ads are easy to forward. If you give people an incentive, they are even more likely to forward them.
The most effective mobile marketing strategies implement changes gradually. You can make use of the same strategy. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use everything you have available to you.
Mobile marketing is not the place to be overly wordy. It’s important not to have rambling pages that have a lot of fluff. Mobile marketing demands short, concise, and direct messages to consumers.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. Research all the features that are available to you.